Avoiding Group Think

You might be familiar with the term Group Think, created because groups often return the same decision, the brief video explains how people make choices.

The nine people in the group each pick option C, what do you pick?

It is based on fascinating research from 1950’s by Asch, who created the Asch conformity experiments.

Solomon Asch found that it is difficult for the individual not to follow the opinion of the group. So the next time you find yourself in group, remember to escape group think.