Every day we bombarded with images of government leaders and C suite executives swanning around the globe attending events, conferences, summits, Davos, and the like, demonstrating that the idea of trying to lower carbon emissions is just an idea for the great unwashed, they must have a shelf granted exemption right?
Sustainability strategists happily jet setting across the planet to tackle climate change, is not their problem, it is our problem, the masses need to saving the planet.
Look at this great piece on QZ.com (link) tracking helicopter flights into and out of Davos during the world economic forum.
While surveys indicate people want to act or are willing to act more sustainability, the man on the street is busying learning visually.
When the boss leaves the lights on, he is signaling to everyone else, it is perfectly fine to leave the lights on and waste energy, for the masses it is easier to follow the norm rather than try to break the rule. If you ask why, people are unaware, they follow their intuition but given time some rational explanations emerge.
I see it every day, you probably see it too, more and more examples, of government officials and C suite executives chauffeured and helicoptered around Davos at great environmental cost.
We see groups and leaders ignoring sustainability choosing single-use plastic water bottles at “Green” conferences, people will say they want to act sustainably but don’t, they don’t because we can all see the real message and we learn from the C suite world examples.
Don’t listen to what people say, watch what they do