Nowadays greenwashing is a commonly recognised term, it evolved from unscrupulous advertisers and marketers using fake, or at the very least uncertain green and environmentally friendly claims to support products that were clearly not friendly to the environment, few if any had any real green credentials.
Much has been said about the future low carbon economy, and I wonder if we faced with a Carbonwashed future.
Lets take a look at the Symposium for Electrical and Mechanical Safety & Energy Efficiency organised here in Hong Kong, to be held on 23-24 February 2009 (http://www.emsd.gov.hk/emsd/e_download/wnew/Symposium2009Leaflet.pdf). Not withstanding the confusing mix of topics, the sub-title sounds inviting Innovating for a Safe and Green Environment.
Surely such an event that will cover all the benefits of energy efficiency, and explain the governments low carbon economy policy would be a carbon neutral event? I spoke with the event manager today Ms April Li and her answer was a disappointing negative.
It’s unfair to pick out just one event right? However, I do comment upon all carbon, energy, and sustainable events, with unsustainable practices. Last year, Sustainable Development forum organised by the BEC (Business Environment Council) used hundred of paper cups comes to mind. Back to the symposium, this particular event is heavily sponsored by the Hong Kong tax payers!! And Hong Kong Government is busy preaching about the benefit of a lower carbon economy and then doesn’t heed its own advice.
What is clear, more individuals, and sponsors need to ask more questions before attending these conferences and events.