we dont believe you

An online survey by SCMP tells the story, we don’t believe you, we don’t believe those flashy slogans corporations are selling. It’s part of the endless assault, trying to persuade us that corporations, particularly large corporations are great. 

wasting energy lighting

82% (so far) believe corporate sustainability is just a slogan, that’s a shocking indictment of Hong Kong’s corporates in the sustainability stakes. But why? Perhaps there is a simple answer, the Hong Kong public are not so gullible, they do not believe the hype, or those glossy awards, from the trenches we see the real world every day.

We see and believe, and all the hype, is just hype.

#redefiningHK #sustainability #dontbelieveyou